Clever Carbon at SXSW

In 2023, our founder, Michelle Li, will be returning to SXSW to raise awareness on the topic of oceans and climate. She will moderate the panel Climate Repair, Ocean Health, and Carbon Removal.

Our planet is 30% land and 70% oceans. Climate change represents the greatest collective challenge of our time, and is a direct result of excess carbon emissions to the tune of 2,000 gigatons. The removal of carbon dioxide is critical, if humanity is to have a chance to turn the tide on climate change. While land-based solutions are well known and discussed, Earth’s oceans provide the best pathway for permanent gigaton-scale carbon removal (CR) that can be deployed quickly. Oceans naturally remove CO2, cycling it to the deep ocean in a safe and permanent form. Blue carbon, iron fertilization, electrochemistry, and alkalinization represent a few ocean-based CR pathways. Maximizing ocean productivity and reducing ocean acidity through protection and conservation efforts will also be key.

Our founder, Michelle Li, spoke at SXSW 2022 on the topic of Carbon footprint literacy and the future of consumer brands. Check out the recorded session below!

You’ve probably been hearing the word carbon footprint a lot in the past year, but you may not yet know what it is and how it applies to our everyday actions. A cup of coffee, an apple, a 5 mile drive, watching TV or attending a virtual meeting – everything we do has an impact (or carbon footprint). Carbon footprint literacy is important because knowing the impact of our everyday actions can help us make better choices for ourselves and the planet. Advocacy for carbon labels, similar to nutrition labels but with carbon emissions data, will grow, and lead to transparency and accountability.